investment

The current state of crypto

by Madaline Dunn

Crypto is in a constant state of flux. In 2022 we witnessed the infamous crypto-crash, it’s now in the midst of regulatory changes, and two of the biggest crypto companies are currently facing lawsuits. With so much confusion and incoming crackdowns, it makes sense that you might be having questions about what’s happening and how the crypto landscape is changing.

This week, at The Salary Calculator, we’ll walk you through:

  • How the current crypto market is faring,
  • Legislative changes and regulated crypto activity
  • What’s happening with Britcoin
  • How to stay as safe as possible when trading

How is crypto faring?

There are currently 23,171 cryptocurrency projects in the crypto market amounting to £954 billion, with the leading three being Bitcoin (BTC), Ethereum (ETH), and Tether (USDT). The former is the original cryptocurrency and the world’s largest, with a 1 Bitcoin worth £24,019.77, up from £18,929 in August last year. However, as highlighted, despite this, the crash saw it fall from its all-time high of £69,000 the year prior to this much lower figure.

Ethereum, similarly, has fallen meteorically; last year in May, the cryptocurrency fell over 20 per cent in 24 hours – at the end of June, it was worth £1,481, with a market cap of £178.1 billion.

Tether, meanwhile, lost USD 20 billion in 2022, but according to the latest reports, it has now recovered this, surpassing USD 83.2 billion in market capitalisation.

However, for the most part, trust has not been restored in crypto, and experts say that the road to recovery will be long. Indeed, considering the continued volatility of the currency, experts say that if you choose to invest in crypto, keep investment minimal and only weigh in money that you can afford to lose. It’s likely last year you will have seen stories of investors losing their entire life savings after betting on crypto – and it’s important to remember that even the most tech-savvy individuals are at risk of losing money, because the market is extremely speculative.

Legislative changes regulating activity and risk

There have been lots of regulatory shifts related to crypto in recent years, and just recently, the UK parliament moved one step further to recognising crypto as a regulated activity in the UK, voting the Financial Services and Markets Bill (FSMB) through to the House of Lords (HoL).

The legislation contains provisions to:

  • Include stablecoins under the country’s payments rules,
  • Include crypto as a regulated activity, and
  • Supervise crypto promotions.

According to reports, new regulations could be introduced within 12 months.

Further to this, the FCA has also introduced new rules for marketing cryptoassets, whereby financial promotions on cryptoassets will only be permitted if they are “made or approved” by a firm with certain status with the FCA2. Further, if a firm promotes crypto, it must have clear risk warnings so that adverts are “clear, fair and not misleading.

There were a huge amount of hacks on crypto in 2022, whereby hackers stole a record $3.8 billion worth of cryptocurrency globally last year; 2022 was subsequently identified as the biggest ever year for hacking. And, indeed, this should be a warning to consumers who should be aware that crypto is still an environmental that comes with serious risk.

Speaking about the potential risk that consumers expose themselves to when dealing with crypto, Sheldon Mills, Executive Director, Consumers and Competition, said: “It is up to people to decide whether they buy crypto. But research shows many regret making a hasty decision. Our rules give people the time and the right risk warnings to make an informed choice.”

Further, Mills said that consumers should “still be aware” that crypto remains largely unregulated and high risk, and that those who invest should be prepared to “lose all their money.”

Interestingly, despite this ongoing warning, last year, the FCA found that almost one in 10 people surveyed owned cryptocurrencies in 2022.

Further, the International Monetary Fund (IMF) has even recently gone back on its advice that countries should ban crypto, and is now saying that outright bans “may not be effective in the long run.”

Is Britcoin advancing?

There’s been a lot of hype around Britcoin; some have said it will bring legitimacy to crypto, while others have criticised the proposal to introduce the digital currency, claiming that it will be detrimental to the UK economy and people’s privacy.

The House of Lords Economic Affairs Committee, for example, found that the introduction would see “a lot of risk” with “very little” reward. Further, it outlined that if Britcoin allowed anonymous transactions, it would be open to the same kind of criminal risks as the current cryptocurrencies, but if it introduced potential ‘safeguards ‘against this, privacy would be at risk. Indeed, a centralised digital pound would mean that all spending would be recorded.

Regardless of the criticisms, it appears that Britcoin is pushing ahead and projections are that it could arrive by the end of the decade. Indeed, Project Rosalind, a joint trial run by The Bank for International Settlements and the Bank of England, was trialling the best way an Application Programming Interface (API) could be implemented in central bank digital currency (CBDC) for retail transactions. This trial recently concluded, with it reportedly showing the potential CBDCs have for introducing “programmability” to money and it looks like things will be progressing further.

Things to bear in mind when trading

While it’s important to enter trading with the knowledge that it is inherently risky, some of the following tips can help you trade a little more safely and is advise that should always apply to cryptotrading.

1.) Research is always your friend. Whether you’re looking for a cryptocurrency exchange to trade on or deciding which cryptocurrency you’ll proceed with – you need to research in depth. Make sure to choose an exchange with high-security features. Likewise, with cryptocurrency itself, review reputation, risk and track record.

2.) As outlined above, crypto is prone to being hacked, so you need to keep your money secure. One of the best ways to do this is to use a crypto wallet. Here, either get a digital wallet on your computer’s hard drive or a physical hardware wallet. This is also key for ensuring you don’t misplace your crypto – as many as 1 in 5 Bitcoins have been misplaced.

3.) Get serious about security. Say goodbye to easy-to-guess passwords and use a password manager to help you store your highly-secure passwords.

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Thursday, June 29th, 2023 Economy, Investments No Comments

None of the content on this website, including blog posts, comments, or responses to user comments, is offered as financial advice. Figures used are for illustrative purposes only.

Personal finances in the digital age

by Madaline Dunn

There’s no escaping the fact that technology has revolutionised personal finances. We’re currently in the depths of the digital era, where almost everything finance-related has a tech element. It’s helped people streamline everything from bills to budgeting, with mobile phones acting as a personal finance hub in people’s pockets.

This week, at The Salary Calculator, we’ll explore the different ways tech and digital have transformed our personal finances for the better…and worse, including:

  • Automation in personal finances
  • How your phone can act as a personal finances hub
  • How people are learning about finances through new mediums
  • What the future holds for digital personal finances

Automating personal finances

Gone are the days of bankbooks, paper bill bank statements and cheques (for the most part). These days, with an internet connection, you can access a wide range of automated personal finance services. This has led to a significant reduction in the number of bank branches across the UK; recent figures show that, since January 2015, the number of banks and building society branches that have closed, or have scheduled to close, is 5,579.

Automation comes in a range of forms, including:

  • Automatic bill payments,
  • Automatic fraud alerts,
  • Bookkeeping: What began with Excel has morphed into more modern accounting tools such as Xero, QuickBooks, FreshBooks and Zoho Books, which streamline and simplify bookkeeping.
  • Automatic savings and emergency funds,
  • Automatic retirement and investment contributions.

That said, it’s important to note that automation is not without its downsides, and some warn against the increasingly popular “set it and forget it,” approach arguing that “out of sight” becomes “out of mind,” and that when you’re not required to engage with your spending habits, you may forget about a monthly service you’ve signed up for. However, in the digital age, there’s an app for that too; Emma, for example, allows you to see all your subscriptions in one place, and get rid of the ones that are no longer useful to you. There are other risks though, too; for example, automated finances can lead to you becoming overdrawn and incurring fees; it’s also true that you can miss potential errors and signs of scams.

Your phone as a personal finances hub

In 2023, phones are more advanced than they’ve ever been, and it’s no wonder, considering that technology has been growing exponentially, doubling every one and a half to two years since the 1960s. Of course, the technology’s evolution has come with a raft of apps to simplify day-to-day life, and give you more control over and confidence in your finances.

Research from Plaid found that these days, people in Britain use an average of three fintech apps to manage 67% of their money online. According to the study, the majority of those using the apps feel confident in their usage of technology to manage their money, perhaps explaining why the number of online services usage is set to increase by 25% in the coming six months.

Some of the most popular personal finance apps include:

  • Money Dashboard – This app is considered a bit of a pioneer in the personal finance management world. It’s a free app which helps you keep track of your personal finances and spending by pulling in information from your online banking accounts, keeping it all in one place. It allows you to view and categorise your spending, review your spending activity, set budgets and pay cycles, and track your subscriptions. It’s also FCA regulated.
  • Splitwise – Perfect for household finances; if you live in shared accommodation, are planning a holiday trip, or dining out with a group, this app allows you to add different bills, keep track of money-owed, do the number-crunching, and make sure bills are settled – which will be a relief for those who hate excel spreadsheets.
  • Chip – If you’re looking for a stress-free way to save, Chip is often highlighted as a good go-to. It utilises AI to gauge how much you can affordably save based on your typical spending habits. It also doubles up as an investment app, and allows access to a curated selection of funds from some of the world’s biggest asset managers. This brings us on to our next point…

Not only do phones allow you to keep track of purchases, spending, and budgeting, you can now access investing on the go. Research shows that, at this stage, people even prefer to invest via their phones. Brokerchooser.com research, for example, revealed that 53% of people in Britain now choose to invest this way; although it also highlighted that the majority of mobile investors are beginner investors. The Royal Mint, which recently conducted a study into the investment habits of young people, has also found that around 80% of young people are now investing. Nutmeg, InvestEngine, and eToro are cited as some of the most popular investment apps in 2023.

TikTok as a math teacher

As recession looms, the cost of living crisis cripples, and inflation and interest rates balloon, it’s never been more important to be in-the-know about personal finances; and considering that finance education is still lagging behind in traditional education settings, more and more people are turning to the internet for financial education and advice.

With around two-thirds of young people citing a “lack of financial education” as one of the primary reasons that led them into debt, it’s no wonder that more people are trying to enhance their financial literacy. Research from Tommys Tax even shows that currently, as many as 60 per cent of people choose social media, specifically, as their primary tool for accessing financial advice and information. Right now, one of the popular social media platforms for this comes in the form of “FinTok,” the financial side of TikTok, populated by so-called ‘Fin-fluencers.’

It’s important to note that while this is undoubtedly a great starting point for equipping yourself with the tools you need to take control of your finances, it shouldn’t be your only source, and not all information you find on “FinTok,” and the like will be reliable, or, indeed, advisable. There are no educational or professional requirements when it comes to wearing the ‘Fin-fluencer’ hat, and views are profitable, meaning that while it can be a great source for personal finance information, there are also a lot of sensationalist videos.

Some helpful FinTok content creators include:

It’s also worth noting that around 14 million people in the UK have a low digital capability, and a staggering two million households are struggling to pay their internet bills; so digital access is still not at the level it should be.

Taking digital one step further

While the personal finance world is nearly unrecognisable from the one that existed just ten years ago, more change is afoot, and digitalisation and evolving technology will continue to change the landscape. Experts predict that AI and blockchain will have more of a presence in finance automation and organisation. Further, with continued inflation and the rising cost of living, which unfortunately, shows no sign of slowing, predictions are that more people will seek out additional revenue streams through digital currencies. Brands are also increasingly adapting their payment processes to these digital currencies, too and some commentators predict the further merging of cash and crypto.

Likewise, a recent study by Link, predicted that cash payments are likely to fall to as little as 10 per cent of all UK transactions in the next 15 years. That said, recent research has also shown that paper cash reached a 13-year high amidst the cost of living crisis, so it appears paper money is here to stay, at least for the time being.

Elsewhere, some believe that, despite the MetaVerse being in its infancy and experiencing a number of challenges and failures, it will eventually have more of an impact on personal finances. For example, we are already seeing digital “property” ownership, and metaverse cryptocurrencies.

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Monday, April 17th, 2023 Consumer Goods No Comments

The potential 2022 recession and how it might affect personal finances

by Madaline Dunn

With slow growth following the pandemic and the skyrocketing cost of living, experts have warned that the UK could be heading towards a summer recession. According to research, consumer confidence is now at its lowest in years, even lower than the 2008 financial crisis. This near-record low is indicative of an economic downturn. It’s not just the UK that’s headed for trouble, either, there is a cloud forming around the global economy.

With so much instability and uncertainty across the UK, it’s understandable that many will be concerned about this news, and at The Salary Calculator, we’ll walk you through:

  • What the economy is looking like right now
  • How a potential recession could affect personal finances
  • How you can safeguard yourself against a potential recession

Is there a recession ahead?

A recession, by definition, occurs when negative economic growth takes place across two successive quarters. According to financial forecasts, the economy is likely to shrink by 0.2% between April and June. Recently, the pound also hit its lowest level against the dollar since September 2020.

So, while it’s not imminent, experts say the risk of a recession is rising. Early this month, Deutsche Bank’s chief UK economist Sanjay Raja said: “We continue to think that the risk of recession remains on the rise,” adding: “This is something we will be tracking very closely in the coming months. Consumer confidence data is already consistent with recessionary levels.”

Commenting on the financial forecasts by the industry, Abena Oppong-Asare, shadow exchequer secretary to the Treasury, said that while the figures are “concerning,” they come as “no surprise,” referring to what she called the “double whammy” of the National Insurance increase alongside soaring energy bills.

She added: “Collapsing consumer confidence shows how the cost of living crisis is weighing down growth. How many warnings like this does the chancellor need to grasp the seriousness of the cost of living crisis?”

How might a recession affect you and your personal finances?

Recessions can have a hugely devastating impact on personal finances. Businesses, especially small businesses, typically take a big hit when a recession swoops in. This can result in companies pursuing redundancies, cutting jobs, and pausing new hires. Of course, this can have a knock-on effect on employees. Back in the 2008 recession, unemployment reached its highest rate since 1995 at 8.4%.

Of course, job losses can lead to subsequent financial difficulties, for example, challenges paying bills, mortgages, and rent payments, which can lead to individuals taking on debt to cope. Alongside this, recessions often lead to ​​reduced economic output and consumer spending falls, too.

How can you safeguard yourself against a potential recession?

With so much discussion around the state of the economy, and lots of undeniably concerning headlines, it’s likely that many are worried about what might happen to their personal finances, and will be seeking to find ways to safeguard themselves. However, it’s important not to panic, and note that there are steps you can take to protect yourself and your savings.

With increasing taxes, record inflation, and soaring living costs in the current financial climate, it may be difficult to put some money away and save. Experts, however, recommend that in the midst of a recession, people should try to build up some kind of emergency fund. Typically, common sage advice is to build an emergency fund equivalent to six months’ worth of expenses. This can be done through small contributions, and you can even set up automatic payments to inject money into your emergency fund consistently.

Another way to protect yourself in the face of a potential recession is to cut back on your expenses. Take a look at your overall lifestyle and see if you’re overspending money, or if there’s a subscription you wouldn’t miss and could cut out. Douglas Boneparth, president of Bone Fide Wealth and a member of the CNBC Digital Financial Advisor Council, says it’s a good idea to take stock of your whole life, too. He recommends individuals ask themselves the important questions: “How do you feel about your job? Do you feel safe? What is the risk in your life right now? Did you just have a child? … Are you in good health?” After taking time to reflect on one’s outgoings, creating a reasonable budget is much more doable, and it can also make clearing your personal debt a bit easier.

Some experts advise diversifying and drip-feeding investments. Gold is a go-to for some. According to Adrian Lowry, writing in The Independent, gold has been “lauded variously as a hedge against inflation, a counterpoint to a weakening US dollar, a safe haven in times of crisis, and something to hold in portfolios that are not correlated to equities, as a diversification asset.” That said, it’s also important to be aware that gold is fairly volatile and can be subject to significant price fluctuations, meaning that it can dramatically drop in value as well as increase.

On the other hand, Sarah Coles, senior personal finance analyst at Hargreaves Lansdown, recommends that people do not shy away from investment, but if worried about investing their savings in one place, they should drip-feed investments instead. She explained that this enables you to “benefit from pound-cost averaging by continually adding to your investments through different market conditions and economic cycles.” Investment Strategist Whitney Sweeney at ​​Schroders also says that diversification “is key.”

 

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Tuesday, April 26th, 2022 Economy No Comments

Cryptocurrency: how to report and pay the right amount of tax

by Admin

Article by GoSimpleTax

In October 2021, HMRC was reportedly planning to send out “nudge letters” to holders of cryptocurrency (also called cryptoassets or just crypto), reminding them to check that they were reporting correctly and paying the required amount of tax.

Obviously, HMRC wants to prevent tax underpayment by the 2.3m people in the UK now believed to have crypto holdings. You may be among them and want to be sure that you’re reporting properly and paying the right amount of tax. Or you could be thinking about investing in cryptocurrency and want to know what your obligations would be regarding reporting and paying tax.

This guide explains:

  • What cryptoassets and cryptocurrency are.
  • When cryptocurrency is subject to Capital Gains Tax.
  • When cryptocurrency is subject to Income Tax.
  • What records you need to keep for tax purposes.
  • How to report crypto gains or income.

What are cryptoassets/cryptocurrency?

HMRC defines cryptocurrency/cryptoassets as: “Cryptographically secured digital representations of value or contractual rights that can be transferred, stored and traded electronically.”

Chances are you’ve heard of Bitcoin, the world’s best-known and most widely held cryptocurrency. More than 60% of UK cryptocurrency investors have Bitcoin holdings, but other examples include Ether, Litecoin and Ripple.

Cryptocurrencies are digital assets, they’re not physical currency. You can’t buy things in the shops with them and they have no inherent value, they’re worth whatever someone is willing to pay for them. A cryptotoken is a denomination of a particular cryptocurrency and they each have different values. As with other assets, cryptocurrency value can go up or down.

Cryptocurrency is bought and sold via secure peer-to-peer online networks or exchanges. According to HMRC, the tax treatment of cryptocurrency depends on its nature and use. Basically, if you’re given crypto or earn income from crypto trading, it can be subject to Income Tax. If you dispose of crypto by selling, exchanging or giving it away, it can be subject to Capital Gains Tax.

When is cryptocurrency subject to Capital Gains Tax?

Obviously, people invest in cryptocurrency hoping that its value will increase over time. If it does, you make a gain, that’s why Capital Gains Tax can be payable if you dispose of cryptocurrency tokens by:

  • selling them
  • exchanging them for other cryptoassets
  • using them to pay for good or services
  • giving them away (unless it’s to your spouse or partner) or
  • donating them to charity.

Your gain is the difference between how much you bought the crypto for (including any transaction fees) and sold it for. If someone gives you cryptocurrency tokens upon which you later need to pay tax, to work out your gain, you must find out their market value when they became yours.

How much Capital Gains Tax is payable on cryptocurrency?

After your total taxable gains go over the Capital Gains Tax tax-free allowance threshold – £12,300 for the 2021-22 tax year – you’ll be taxed as follows:

  • If you’re a basic rate Income Tax payer (ie with taxable earnings of £12,571-£50,270 a year) you’ll pay Capital Gains Tax of 10%, then  20% on gains that take you above £50,270 in taxable earnings.
  • If you’re a higher or additional rate Income Tax payer (ie with taxable earnings of more than £50,270 a year) you’ll pay 20% CGT on your crypto gains over and above the CGT threshold.

To find out whether Capital Gains Tax is payable after selling cryptocurrency, you need to calculate your gain for each transaction.

Some allowable expenses are deductable for Capital Gains Tax, including (according to HMRC):

  • “transaction fees paid before the transaction is added to a blockchain”
  • “advertising for a buyer or seller”
  • “drawing up a contract for the transaction”
  • “making a valuation so you can work out your gain for that transaction”
  • “a proportion of the pooled cost of your tokens when working out your gain”.

Need to know!

  • Capital Gains Tax is obviously not due on crypto losses, but you can use these to reduce other crypto gains and any tax liability, providing you first report them to HMRC. Losses aren’t capped.

How to report and pay Capital Gains Tax on cryptocurrency

To report and pay Capital Gains Tax on cryptocurrency you can either complete a Self Assessment tax return following the end of the tax year or use the real-time Capital Gains Tax service to report and pay straight away.

You must keep separate records for each cryptocurrency transaction detailing:

  • token type
  • disposal date
  • number of tokens disposed of
  • tokens remaining
  • value of the tokens in pound sterling
  • bank statements and wallet addresses
  • pooled costs before and after you disposed of them.

Need to know!

  • HMRC can ask to inspect your cryptocurrency records if it decides to carry out a compliance

When is Income Tax rather than CGT payable on cryptocurrency?

Income Tax and National Insurance contributions (NICs) can be payable on cryptocurrency if your employer gives you them as a non-cash bonus or benefit (this could apply to those who mix employment with self-employment). If you need to pay Income Tax on income from crypto for this or other reasons, you’ll need to register for Self Assessment, if you’re not already registered.

If you occasionally dabble in crypto, you’ll probably only have to pay Capital Gains Tax on disposal. However, if you trade regularly, HMRC will consider you to be a crypto trader and you’ll need to report your income via Self Assessment and pay any Income Tax and National Insurance that’s due.

If you’ve paid Income Tax on crypto, Capital Gains Tax isn’t payable unless you later dispose of your tokens, when CGT will be due on the gain made since you reported for Income Tax.

Many cryptoassets are traded on exchanges that don’t use pounds sterling. If so, the value of any gain or loss must be converted into pounds sterling when you’re completing your Self-Assessment tax return. You’ll need to use supplementary page SA108 to detail crypto capital gains/income and losses claimed within your SA100 tax return.

Need to know!

  • Fail to report cryptocurrency gains or income to HMRC and it can lead to penalties, while you’ll still have to pay tax you owe plus interest.

More information

Visit government website GOV.uk to download HMRC’s Cryptoassets Manual. It sets out the tax rules for both individuals and businesses that invest in cryptocurrency.

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The software submits directly to HMRC and is the solution for the self-employed, sole traders and anyone with income outside of PAYE to file their self-assessment giving hints and tips on savings along the way.

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Thursday, February 10th, 2022 Income Tax, Investments, Savings, Stock Market No Comments

Cryptocurrency: Facts, figures and potential dangers

by Madaline Dunn

These days, it feels like talk of cryptocurrency is everywhere. It can be easy to think that cryptocurrency is a straightforward investment, with adverts saying “It’s time to buy” and “Be your own bank.” However, cryptocurrency is a lot more complicated than one might first think, and as with any investment, it’s important to be aware of the risks and dangers.

At The Salary Calculator, we’ll guide you through:

  • What cryptocurrency is
  • What Britcoin is, and what the Bank of England’s consultation means
  • Why you should be wary of cryptocurrency
  • How to keep your wits about you

What is cryptocurrency?

Cryptocurrency is a form of digital currency which is typically decentralised and with which people can use to make transactions and invest. However, what makes it unique is that it is secured by cryptography, meaning that transactions are entirely untraceable, and you don’t need a third party, like a bank or credit card company, to oversee purchases.

The most well-known form of cryptocurrency is Bitcoin which was created back in 2009 and uses peer-to-peer technology, allowing users to buy or sell directly with another user. It uses blockchain technology, which is also known as Distributed Ledger Technology (DLT).

As of 2021, there are reportedly 300 million crypto users across the globe.

What is Britcoin?

The Bank of England has reportedly launched a consultation into Britcoin, Britain’s own digital currency. That said, it would not technically be a cryptocurrency because, unlike Bitcoin, it would be issued by the bank.

As a result, Britcoin would be a Central Bank Digital Currency (CBDC), and, as outlined by the Bank of England, £10 of Britcoin would hold the same value as a £10 note.

Speaking about the consultation, the bank’s deputy governor for financial stability, Jon Cunliffe, said: “The plan to publish a consultation next year on CBDC is a crucial step in our policy development, especially as we further our thinking on the pressing issues at hand.”

“What it will do is provide a platform for interested parties and relevant groups to engage with the key questions on the merits of CBDC, and whether the public sector should advance to a development phase.”

England isn’t the first place to be exploring the possibilities of this kind of digital currency; the Bahamas has the Sand Dollar, while China launched pilots of CBDC in 2020.

According to the Bank of England, there will be no launch before 2025.

Why you should be wary of cryptocurrency

There are a number of reasons why you should be wary of cryptocurrency. One key aspect of cryptocurrency is that it is incredibly volatile. While, on the 10th November, Bitcoin reached an all-time high reaching above $68,000, on 16th November, there was a market-wide crash, whereby the overall crypto market dropped by over $200 billion to approximately $2.6 trillion.

It’s also important to note that cryptocurrencies are unregulated, which means that there’s no watchdog or regulator to oversee the security of transactions and guarantee safety and security – which is another issue.

Although cryptocurrency is decentralised, meaning you own your own money, crypto exchanges and hot wallets (cryptocurrency wallets) can be hacked, and hacks happen all the time. This is why, when trading, it’s important to have a ‘cold wallet,’ too, which can’t be accessed through the internet.

Cryptocurrency ads and keeping your wits about you

You may have found yourself noticing more and more advertisements for cryptocurrency. With these advertisements becoming more mainstream, appearing on TfL buses and trains, one may believe these are regulated, conventional and safe forms of investment.

It’s for this exact reason that the Advertising Standards Authority (ASA) banned advertisement from crypto exchange service, Luno, which told people it was “time to buy.” Explaining the reasoning behind its decision, the ASA said: “We understood that bitcoin investment was complex, volatile, and could expose investors to losses and considered that stood in contrast to the impression given by the ad, that investment was simple and conventional.”

Adding: “We concluded that the ad irresponsibly suggested that engaging in bitcoin investment through Luno was straightforward and easy, particularly given that the audience it addressed.”

Now, further appeals for bans of crypto ads have been made, especially in relation to TfL posters advertising Floki Inu, another crypto product. Advertisements for this product ran for three weeks, and TfL has admitted that they do not know who is behind the funding of the posters.

If you decide you want to take things further with cryptocurrency, here are some tips on how to keep safe:

  • Research, research, and research some more. Keep up-to-date with cryptocurrency exchanges, and even reach out to experienced investors for guidance and advice.
  • Diversify. Putting all your money into cryptocurrency, especially considering how volatile it is, is potentially very dangerous. Make sure you don’t get caught out.
  • Look into different cryptocurrency wallets to ensure your investments and purchases are safe or as safe as they can be.

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Tuesday, November 23rd, 2021 Economy, Investments No Comments

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